Google Analytics is a web analytics service provided by Google that allows website owners and marketers to track and analyze user activity on their websites or mobile applications. It provides valuable insights into how users interact with a website, including details about visitor demographics, behavior, and the source of their traffic.
Troubleshooting eCommerce tracking in Google Analytics 4
Troubleshooting eCommerce tracking in Google Analytics 4 (GA4) involves a methodical approach of identifying and addressing specific problems in your tracking setup. Let’s go through a step-by-step example to demonstrate […]